In today’s digital age social media has evolved into an integral part of a well-planned marketing strategy. Social media platforms like Facebook, Instagram, Twitter and others. provide a variety of opportunities for companies to present their offerings. These platforms are completely free to use and you can directly interact with a larger audience in one go. You don’t have to spend a lot of money in building a marketing strategy that includes social media content. It doesn’t matter if you run a small or a large business, it’s time that you start taking the social media marketing seriously.
Based on information provided by Lyfe marketing according to statistics shared by Lyfe marketing, 93 percent videos on Twitter are accessible via mobile phones. Views of videos with branded content on YouTube have increased by a third in the last three years. Moreover, Facebook live videos receive more than 10 times the number of comments as regular videos. These statistics prove that video content is highly sought-after on social media sites. This is because millennials tend to connect more often to videos buy instagram views via social media. Web Marketing Video Council has discovered that over 60 percent of businesses are using social media video actively for promotions. Therefore, it’s highly likely that your competition is using the power of social media videos to expand their client base.
Instagram is a very powerful social media platform that allows users to post images and videos on the internet. Techcrunch has been studying Instagram trends since its inception. According to their analysis, Instagram crossed the threshold of 1 billion active monthly users in 2018. Additionally, Instagram is currently growing at 5 percent per quarter. This is the most impressive of all social media platforms. Therefore, Instagram should be your first choice when it comes to showcasing your business’s products and services. In this article we’ll walk you through the ways to use Instagram videos for reaching out to a wider audience.
Create short, valuable videos which represent your company’s image. It is possible to showcase your product with a creative approach through these videos. The commercial could be inspiring or funny, or even emotional. Instagram is currently allowing you to share a 60 second clip on the timeline. By sharing these videos in a short amount it’s simple to grab the attention of the target viewers. Also small videos are great to provide clear information about your products. You can share the commercial on Instagram videos, IGTV or in the Instagram timeline.
Highlight your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the audience engaged. Keep the video more informative , and less so. Attention to detail is the key to creating a cool and sexually attractive video. You can place the video on your brand’s Instagram timeline for your audience to see anytime. Creating such spontaneous videos attracts many people’s attention.
Do it-yourself videos
A good way to make use of Instagram videos is to make educational content. “Do it yourself” or ‘how to’ video tutorials showcase your product’s capabilities. This helps the users to understand the product’s usage. It also allows you to create troubleshooting video tutorials for any issue that your customers could encounter. They are loved by your target public because they are able to get relevant information within a short span of time. When you share these videos periodically, you can develop a relationship with your existing customers.
Behind the scenes video
Customers are now more selective in buying a product, and it is crucial to create an association with them. It is possible to create behind-the-scenes videos that show them the details of your product. You can also hold short tutorials on techniques and tips for the use of your product. The speed-forward video Sheryl Cole shared on her work should give you an concept. You just have to be imaginative and clever in recording the perfect moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. With stories, you are able to upload videos or photos to your followers for a 24 hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to help promote your business by following these steps:
- The sharing of short-term deals is an excellent way to bring customers to your product or services. You can design the deal so that it is only redeemable during the time period of the story. When people learn about the deals, they will come for more.
- Invite an influencer to take over your Instagram account to post a sneak peek of the discounts and products. A well-known face is certain to get more followers.
Live on Instagram
One of the best features on Instagram is that you can stream live video on it. When you live stream on Instagram you will be at the forefront of the feeds of your followers. Therefore, there are a lot of chances of your followers engaging in your live streams. They get to see the stream even if aren’t present at the event. Product previews, new product launches, Q&A sessions, educational streams such as. are a few ways you can engage with your online community. If your event is pre-planned and you want to promote it, you can do the event through email and various social media sites.
Bring on the makers
Include a personal element to your tales by sharing the stories of the employees that have developed those products as well as services. The team members can be asked to share their experiences. members to write about their experience in the development of products. You can also let your employees handle your brand’s Instagram account for a few days. They can then share details about their lives at work and the work involved in creating the product. Employees can also conduct an interactive Q&A with the viewers to teach them concerning the merchandise. Video sessions like these make an emotional connection with the intended audience and increase views to the Instagram account.