If you are like me, and want to make money online, then you have probably considered blogging. I have read online that people who want to earn an income online often drift into blogging because “everyone’s doing it.” This work on the assumption that blogging will allow them to easily build a website and therefore help them build a business. The problem is that building a website of any kind is only a fraction is what is needed for the building of an online business. In addition, blogging is a time intensive way to build quality web content and is a mistake for most small businesses.
Blogging works well for a news oriented website that is providing the latest updates or information on a given topic ollanewsjournal.com. Bloggers merely keep adding new posts, one after another, without editing out the old posts and often without any way of pulling related posts together into related articles or web pages. This leads visitors of a blog to ignore the old material and only visit the latest post. Almost no one really does a lot of reading of old posts or older material because it is time stamped and every visitor knows exactly how old the material is when found on an old blog post. So, while many websites have a blog portion of the site, most have trouble using a blog for anything more than the latest information about the website or about the website topic.
I read online that the proof is in the results of a “Google Search”. When you want to find information on a specific topic or niche and you go to Google to search for information on the web, what do you find? Do you find theme based websites or do you find blogs? You only find blogs about a topic if you are specifically looking for blogs and include the term blog in your search.
Why is this? To search blogs extensively, people must use blogsearch.google.com. Google knows that blogs are time sensitive so if you are looking for time related material that is organized like a newspaper or news related website, then a blog is your answer. For this reason many theme based sites may include a blog that will provide news updates and thoughts from the website owner/author/creator. Some sites will use a blogging format for the about page of the website so that is where users go to find out the latest news about the site. Just like the one time phenomenon of having a guest book for everyone to sign, the blogging format has its uses and is very functional.
The question is not about the usefulness of blogging or if you should have a blog or not. This article is not anti-blogging. The question is what form of online presence your online business should take. Do you start by building a blog or do you start by building a website with evergreen content and possibly use blogging as a subset of tools in your online business. I think the answer is clear.